A Special Message to All Agents From Universal American Chairman & CEO Richard Barasch Dear MICHAEL LEES : Exciting things are happening at Universal American as we prepare for the 2010 Medicare selling season. Recently, we began airing three new DRTV commercials starring Pat Summerall as our spokesperson for Community CCRxSM and Medicare Advantage products - the products you may offer Medicare beneficiaries for the 2010 plan year. With the addition of Pat Summerall, we now have a strong selling partner who carries a reputation for plain talk, hard work, everyday values and common sense. We can think of no better way to highlight our value proposition than with such an American icon. Pat has already strengthened our ground game in the Houston and Beaumont markets, taking part in our TexanPlus Wii Bowling Championship events in early October, where we set a Guinness World Record for the largest Wii Sports Bowling Tournament. And you can expect an even stronger air attack with our targeted direct TV ads. The three TV spots - in both 60-second and 120-second formats - were created around the theme, "We've Got You Covered." Two of the commercials, "Big Card" and "Decisions", support our Medicare Advantage products and will air in our HMO and select PFFS/PPO markets. The third commercial, "Every Day", supports our Part D Community CCRxSM Prescription Drug Plan. It will air on national cable TV networks such as American Movie Classics (AMC), TV Land, and The History Channel. Already we are getting positive signs that the commercials are working, with good lead volume and positive feedback from viewers. You can view all three commercials, and a segment about the Wii bowling event in Houston, by clicking on this link. There's also a short message recorded for you from Pat Summerall. We have entered the 2010 Medicare season with a competitive product line, a compelling value proposition and enhanced sales and marketing support. The addition of Pat Summerall as our spokesperson and your selling partner reaffirms our commitment to our Universal American Medicare products, to our potential customers and to you - a valued member of our Healthy Collaboration. Regards, Richard | 
